GREEN TOURISM IN CENTRAL ASIA - SUSTAINABLE PRACTICES IN SAMARKAND’S GROWING HOSPITALITY SECTOR

Abstract

Green tourism is a practice that embraces sustainability while protecting the environment, preserving cultural heritage, and ensuring the well-being of local people. Green tourism is rapidly developing in Central Asia, contributing to sustainability by making its cultural heritage and nature more accessible to the public. Samarkand is one of the regions of Uzbekistan that is contributing to the rapid growth of sustainable practices. This study discusses the hospitality sector of Samarkand, which is developing tourism in Central Asia and playing a key role in sustainable practices. At the same time, it highlights the structures being implemented to establish sustainability, the challenges to be overcome, and the strategies to overcome the problems.