Improving Competitiveness Management Mechanisms In Service Enterprises (A Case Study Of Bukhara Region)

Abstract

This article analyzes the mechanisms for improving competitiveness in service
enterprises, with a particular focus on the Bukhara region. It examines the current state of the service sector,
identifies key challenges affecting competitiveness, and proposes strategic solutions. The study highlights the
role of quality management, technological innovation, human capital investment, marketing strategies, and
public-private partnerships in enhancing service enterprise competitiveness. The findings contribute to a better
understanding of how service businesses can strengthen their market position and drive sustainable economic
growth